One of my past clients, Kraft, needed to redesign it's global online experience. This example of the architecture and creative overlay for Kraftfoods.com, illustrates how a content-rich site can be made to be an enjoyable experience for the average consumer. While it seems like common sense that any site should be a positive experience, designers sometimes get too caught up in their own design, and forget who we are creating the web site for.
Have a look at the attached site for Kraftfoods.com. You will see that while it remains content-rich, it is also easy to navigate. The menu bars are designed so that a consumer can always retrace their steps without getting lost. All action items are distinctly marked with a hot color. In this example that color is orange. The design is light and contemporary, giving the consumer a sense of trust. A place where the consumer can take some time to explore.
1 comment:
I'm a huge fan of the Kraft Canada site. As someone who used to work on websites (nothing of the size and scope Kraft's site, mind you), I admire how the web design team juggle all of the various sections like balls in the air, keep it fresh and moving and relative to the topic of the day and/or season. It's easy to navigate, great to look at, and is interactive enough for people to love using it. I especially love the new-ish forum boards. Great stuff!
Stacerella
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