I was asked to work on a project for the Insurance Bureau of Canada. IBC wanted to develop an awareness campaign educating consumers about what they are paying for when it comes to house and auto insurance.
My creative partner had written scripts around statistics. The idea was to develop a series of 15 second spots that entertained as well as educate - delivering a thought in the form of a question. To find the answer to this question the consumer needed to go online at ibc.com.
This is not the most exciting of subjects. How many people really spend any time reading their insurance policies. Not me! So, for these spots to be effective, they had to be entertaining, simple and thought provoking. Hit that inquisitive nerve to drive people online to learn a lot more about their home and auto insurance.
We chose traditional animation style to simply illustrate the thought in an entertaining way.
Have a look at the above sample then go read your policy.
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